Friday, September 17, 2010

GrassAds Awarded Four Nations Contract.

Official Four Nations Logo

17th September 2010

Grassads announced today that they have been awarded the contract for on field signage for the upcoming Rugby League Four Nations 2010 tournament.

The 2010 Four Nations tournament will be played in Australia and New Zealand during October and November. The tournament will be the second time the Four Nations has been held, following on from the 2009 edition held in England and France that was won convincingly by Australia.

The series will be contested between Australia, England, New Zealand and winners of the 2009 Pacific Cup, Papua New Guinea, after they defeated the Cook Islands 42-14.

The 2010 series is the second of three Four Nations series planned before the 2013 Rugby League World Cup, with the venues rotating between the Northern & Southern hemispheres. The 2011 Four Nations will be held in Europe and teams competing for a spot will feature in the 2010 European Cup which features France, Ireland, Scotland, and Wales. The competition is in a "mini-league" format, each team will play each other once, with the top two teams making the final.

GrassAds has had a great year with the NRL providing striking grass signage and advertising each weekend at rounds of the National Rugby League around Australia. Winning the rights to produce the signage on ground for the Four Nations caps off a stellar year for the company.

Keno Super Saturday 3D Logo from Dairy Farmers Stadium.

More information on the Four Nations Tournament including the event schedule can be found by clicking here.

For information on GrassAds and to find out how GrassAds can work for your business, visit us here.

Tuesday, September 14, 2010

GrassAds produces the worlds largest advertisement on the ground...

3 Years have gone by since we combined forces with WOW Sight and Sound and V8 Supercars to produce what was and may still be the worlds largest advertisement on the ground. So we thought we would dig out those photo's for you to enjoy again.

It was constructed for the 2007 round of the V8 Supercars at QLD Raceway, Ipswich in QLD, Australia. We still believe that this is one of the biggest signs produced on the ground in the world.

These aerial shots were taken to get the full effect of the scale of the painting.

We are presently planning the next massive advertisment on ground. It will be big... we can assure you of that. Get in touch with us if you are interested in becoming involved.

Monday, September 13, 2010

Outdoor Media is effective... very effective.

The Outdoor Media Association recently reported that Outdoor advertising has been growing steadily since 2002 and, together with online has been identified by industry analysts as offering the greatest growth potential.

In 2009, the outdoor media share is 3.18 per cent of Australia’s $12.6 billion advertising expenditure, totaling $399.9 million in revenue.

Excluding directories, advertising expenditure for 2009 is $11.1 billion with the outdoor media share at 3.6 per cent.

In 2009, the industry changed the way it reports revenue performance to align with the introduction on its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure).

Rather than categorise revenue results by format, performance will be reported under the audience environments of Roadside, Transport and Retail.

Roadside will be reported in two categories - the first comprising supersites and billboards (large formats), with the second including posters, bus/tram shelters, kiosks/toilets, phone booths, free standing panels, taxis and bus/tram externals. Transport will include bus/tram internals, airport internals and precincts, railways stations and bus terminals, and Retail will report all shopping centre panels, including car parks and internals.

Advertisers are increasingly acknowledging the effectiveness and reach potential of outdoor advertising. Today every category of advertiser is featured on outdoor media compared to a select few ten years ago.
(sourced from

Spring Signage Special - Free banner for your next event!

To celebrate the end of winter and the arrival of spring and warmer weather, we are happy to offer a free full colour 3 meter x 1 meter Banner with every event where GrassAds to the value of $1000 or more, are applied in Spring.

Simple, just call and book!*

HTC Logo @ Royal Pines Golf Course for Telstra Conference 2010

Please note that due to distances in travel we are only able to offer this price to QLD and NSW customers. But if you are keen give us a call and we will see if we can work something out for you. Price does not include removal of sign.
*Banner will be payable at full price if for any reason the ordered GrassAds are not applied.

Big Thanks to Shared Marketing.

Have you checked out the new GrassAds website yet?

We would like to thank the team at Shared Marketing for creating our new website and linking us to social networks. If you need a new website or marketing assistance, visit the website or email them at

Their mission is “to provide organisations of every size with their own professional “marketing team” by allowing businesses to share marketing resources for mutual benefit.”

Call 1800 472 772 for a confidential chat about your marketing needs.

Client Testimonial: Rydges Capricorn Resort

“Rydges Capricorn Resort is pleased to be able to acknowledge the quality of workmanship provided by GrassAds. Engaging GrassAds was a decision made after looking to add an element of advertising or promotion rarely done in the region. The end result was superior to say the least and the comment received reinforced the decision to go ahead with this concept.

The team at GrassAds were prompt and able to meet deadlines and ensured that the end product was to our satisfaction. The resort will definitely continue to use GrassAds for this event and will certainly recommend this product to large clients working to enhance any conference or event for their company. Again, the effect of the GrassAds advertising has been immense and the standard of workmanship has ensured our continued patronage of the company.”

Wayne Taranto, General Manager

Grass Ads Align with Best Signs. All your Event Signage in One Place.

To ensure that GrassAds continues to give our customers the best experience at their events, we have teamed with a highly regarded sign company to offer all types of signage at your next event, anywhere in Australia.

Best Signs have been providing signage for events (and otherwise) for the last 20 years and have the latest equipment to ensure the best quality product at the best price.

The service and value that our clients have become accustomed to, can now be extended to all types of signage.

When you need signage for your next event where GrassAds is not suitable, we can now offer:
  • the design and manufacture of all forms of outdoor and indoor signage
  • delivery and pick-up of all signage materials
  • erection, dismantling and cleaning on site
  • storage facilities

Best Signs do quality signage for such things as billboards, rollups, banners, shop fitouts, bus shelters and the list goes on.

Grass Ads is still your “go to” for outdoor signage and our presentations remain second to none. Now we can also offer all of your signage requirements and reduce costs by using our qualified and experienced staff to produce and install all of your signage requirements.

Check out the new Best Signs Website here.

Give us a call, we do everything. 1800GRASSADS

Tip of the Month: Creative Advertising Advice

In Advertising its very easy for a business to fall into the trap of being safe with the creative. You have to remember that in this climate, safe advertising is easily missed by your market. Now is the time to stand out from the crowd.

It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisements online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.

By Grassads creating advertising messages and displaying them on grass, we are showing companies that there is a different way to get their message out to consumers in a positive and environmentally aware manner.

When people look at your advertisement they are most likely not focused on you.... that means too much information is not a good idea. People shouldn't have to stop and squint to read your message. Keep it simple. A good example is a large logo, one key phrase and a call to action.

• choose a bright background colour
• choose contrasting colour for text
• use strong bold font for text
• keep your message short and simple

• use fluro colours (they’re too harsh to read)
• use too many colours
(too many colours = illegibility)
• cram too much information into the ad
(adverts are used to direct customers to your premises or website,
it is not a brochure)