Monday, September 13, 2010

Outdoor Media is effective... very effective.

The Outdoor Media Association recently reported that Outdoor advertising has been growing steadily since 2002 and, together with online has been identified by industry analysts as offering the greatest growth potential.

In 2009, the outdoor media share is 3.18 per cent of Australia’s $12.6 billion advertising expenditure, totaling $399.9 million in revenue.

Excluding directories, advertising expenditure for 2009 is $11.1 billion with the outdoor media share at 3.6 per cent.

In 2009, the industry changed the way it reports revenue performance to align with the introduction on its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure).

Rather than categorise revenue results by format, performance will be reported under the audience environments of Roadside, Transport and Retail.

Roadside will be reported in two categories - the first comprising supersites and billboards (large formats), with the second including posters, bus/tram shelters, kiosks/toilets, phone booths, free standing panels, taxis and bus/tram externals. Transport will include bus/tram internals, airport internals and precincts, railways stations and bus terminals, and Retail will report all shopping centre panels, including car parks and internals.

Advertisers are increasingly acknowledging the effectiveness and reach potential of outdoor advertising. Today every category of advertiser is featured on outdoor media compared to a select few ten years ago.
(sourced from www.oma.org.au)

No comments:

Post a Comment